Moena, Fairy of the Dolomites

Choose Moena for a more direct, genuine contact with nature, far from stress and the traffic of daily life …

When you get to Moena you have the impression of having landed right in the middle of a fairy tale. The village, with its star-shaped layout, lies among splendid meadows in a sunny hollow, surrounded by some of the most beautiful mountain groups in the Dolomites, which since June 2009 have proudly boasted being accorded World Heritage status by UNESCO.

The magical atmosphere of the centre, with its old houses, characteristic streets and several pedestrianised zones, is an irresistible invitation to go shopping, while the magnificent surrounding landscapes offer ideal scenarios for “soft mobility” excursions: on foot, by bike, on skis or snowshoes. In winter, downhill skiing enthusiasts can also enjoy themselves on the splendid slopes of the “Tre Valli” and the “Dolomiti-Superski” skiing areas, the latter now considered the most well-known, highly-appreciated skiing area in the world thanks to its modern ski-lift facilities but above all the beauty of the landscapes it crosses with over1,200 kilometresof slopes. Here in Moena, at the point which links theFiemmeValleyand theFassaValley, Ladin, an ancient Rhaeto-Romance language, is still spoken, and the culture is a rich mix of traditions, history, religion, art and legends.

Another integral part of the local culture is naturally its food and wine: we are in the native land of the famed Puzzone di Moena cheese.

The latest international recognition accorded Moena, and a source of pride for its residents and regular guests, was its admission in January 2011 to the Alpine Pearls group, a cooperation initiative between 24 mountain tourist resorts, joining together to promote eco-compatible holidays in the mountains.

All of the carefully selected Alpine Pearl resorts meet high quality standards in the field of environmental sustainability: they encourage “soft mobility”, organise eco-friendly sporting and cultural activities, promote genuine local products and continuously implement new forms of virtuous behaviour in the environmental field.

Moena, by choosing to join the “Alpine Pearl” initiative, offers you a green, 100% eco-compatible holiday, with a rich programme of sports activities and cultural events – without giving up all the comforts of a traditional holiday!